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Recent Carousel Charts News
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APRIL 15, 2006 Orem, Utah--Carousel Charts, LLC will participate in "The Needelwork Show"
Spring 2006 online tradshow April 19-24, 2006. Games, puzzles, doorprises, and exciting
new product offerings are like other needlework tradeshows, but with Web-enabled international
attendance by consumers and thier buyers.
At TheNeedleworkShow.com show, designers exhibit in the only wholesale needlework show in
the virtual world. Store buyers cut guesswork from chart purchasing because consumers are able to view
and communicate product preferences to their local shops. Cindy Ward writes "At
physical tradeshows, buyers have to 'guess' at what their customers will like.
During The Needlework Show, our buyers can have show days in their store.... customers
... SEE new products and [shops] enjoy more sales. For vendors, consumer viewing pages mean
that more people see their products, so consumers can now say 'I want this!'"
The Needlework Tradeshow also marks a change in distribution strategy for Carousel Charts, with a goal to
improve offline distribution while moving online sales of PDF deliverables to other venues.
Online products will become a subset of the larger print distribution process due to customer preference.
"This is an aggressive change for us at this time," states Foutin. Traditional high resolution print products
sold through large distributors as well as designer direct to local needlework shows is a well established process
and still the dominant distribution method in the counted cross stitch industry.
Consumers, wholesalers and local needlework shop buyers can view beautiful counted cross stitch
products online, anytime, at http://www.carouselcharts.com.
In addition, TheNeedleworkShow.com will display current CarouselCharts.com products for the entire 2006
calendar year.
With the advent of the Internet, many cross stitch designers offer some example charts for free download
so buyers can assess design quality and results. Similarly, CarouselCharts.com will continue to offer
downloadable free promotional pieces that support other sales channels.
Subject-specific charitable donations from designer profits are still carefully
integrated into the business plan. JR Foutin explains it this way: "Inspiring cross-stitch patterns linked
to a worthy cause is a natural transition for cross stitch enthusiasts. Enjoying a finished
work is double the fun knowing a contribution was made to a worthy cause."
Carousel Charts can be contacted by email at
marketing@carouselcharts.com,
or phone (801) 318-6788. Headquarters are currently located at 1397 North 80 West, Orem, Utah, USA.
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JANUARY 1, 2005, Orem, Utah--Carousel Charts, LLC horses trot on Froogle search.
Carousel Charts is now found on Froogle, "froo·gle (fru'gal) n. Smart shopping through Google (http://froogle.google.com)."
Google's online shopping search organizes product information so online shoppers can compare products by topic and price-range.
Froogle also offers store and product ratings and reviews for a more effective online shopping experience. Froogle
does not accept payment for product listings, but does require merchants like Carousel Charts to follow strict
submission rules, with two separate inclusion reviews prior to being accepted to the Froogle database.
Carousel Charts began offering downloadable counted cross stitch charts in the 4th quarter of 2004, then
chose Froogle because of the advanced system to help shoppers find what they want, quickly. "We think Froogle
is an excellent way for people to find carousel-specific counted cross stitch patterns online," said lead designer
Janet Foutin. "Carousel Charts are easy to find with subject-specific searches."
Currently, the flagship carousel series which includes a navy, hunter and raspberry configuration for the White
Rose Jumper by Parker (cir. 1917), can be found easily on Froogle with key words or phrases like "carousel cross stitch." All
three charts feature the jumper horse in a similar setting, but with specific pattern variations to accomodate a wider
choice of background fabric colors. For example, the raspberry jumper has a blue canopy with a rose oval frame, while
the navy and hunter charts have a deep rose canopy and respective oval frame variations. Carousel Charts offers several
color schemes so customers can choose the best color story for their decor, especially since these charts are
dominant room-accessory projects, designed for framing in a standard or custom 16x20 frame.
Froogle expects a weekly update to their database from Carousel Charts, which means any changes in
price, new product offerings or other product details will continually be fresh and new on Froogle.
Carousel Charts will maintain an ongoing feed to Froogle for 2005, with all Carousel Charts online
product offerings.
Carousel Charts can be contacted via email at
marketing@carouselcharts.com,
or phone (801) 226-6932. Headquarters are currently located at 1397 North 80 West, Orem, Utah, USA.
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NOVEMBER 3, 2004 Orem, Utah--Carousel Charts, LLC announces a new concept in cross-stitch patterns
and a new website at http://www.carouselcharts.com.
Cross stitch enthusiasts will find highly crafted charts or patterns in beautiful designs to download
after purchase, via the Web. Carousel Charts cross stitch patterns are shown with several potential color
stories, so compatible background fabric colors for the intended display area can be chosen with confidence.
Additionally, subject-specific charitable donations from net profits are carefully
integrated into the business plan. "Inspiring cross-stitch patterns linked to support of worthy causes
is a natural transition for cross stitch enthusiasts" said Carousel Charts' artist Janet R. Foutin.
"People choose pattern subjects because they feel an affinity for that topic. Enjoying a finished work
is double the fun with a contribution to something they care about."
Ms. Foutin added, "Everyone knows any cross stitch pattern can easily be photocopied,
scanned or transfered hand to hand or over the Web with little regard to copyright laws. By incorporating an
incentive that focuses on and encourages purchase through legal distribution, we hope to raise awareness
in a positive way for pattern designers and chart buyers alike. Ultimately,
it is a good example of what any business could do to help build better communities."
Carousel Charts will roll out several topic categories before the end of 2004, just in time for
post-holiday in-door months when cross-stitchers work to improve interior decor. Downloadable charts
make great gifts, with heirloom value often associated with finished work. Carousel Charts are reasonably
priced and are easy to buy, download, and print from any color printer.
Carousel Charts can be contacted by email at
marketing@carouselcharts.com,
or phone (801) 226-6932. Headquarters are currently located at 1397 North 80 West, Orem, Utah, USA.
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